The Ulitmate Guide to Sales, Objection Handling, Negotiation Techniques and Closing
We’ve all been there—feeling like we’re spinning our wheels while other people seem to have it all figured out. Maybe you’re struggling to hit your sales targets, dealing with constant objections, or wondering why you’re stuck in the same job, relationship, or income level.
Here’s the good news: Stop Selling, Start Believing is the guide to getting unstuck and taking control of your sales career and your life.
This isn’t just another fluffy sales book. It’s packed with actionable strategies and real-world lessons I’ve tested and perfected over 30 years in the trenches. Whether you’re a rookie looking to break into sales or a seasoned pro who’s lost their edge, this book will teach you how to win more deals, hold more profits, and build the confidence you need to dominate.
Success starts between your ears. Learn how to believe in yourself, set real goals, and crush excuses so you can stop holding yourself back.
No leads? No sales. I’ll show you how to keep your pipeline so full, you’ll need a traffic cop to manage it. Social selling, cold calling, referrals—I’ve got it all covered.
Most sales pitches are boring and forgettable. Not yours. With my 12-step pitch framework, you’ll have prospects eating out of your hand.
When they say “No,” you’ll know exactly what to do. I’ll teach you over a dozen objection-handling techniques that close deals and leave customers raving.
Spoiler: It does. Learn the tactics that’ll get you bigger deals, better margins, and happier clients.
I’m not some self-help guru with a rented Lamborghini. I’m a guy who’s been broke, rebuilt, and made it to the top more than once. I’ve built multi-million-dollar businesses, sold everything from insurance to luxury cars, and coached teams that shattered sales records. I’ve lived every word of this book, and I know it works because it’s worked for me and for thousands of others.
If you’re tired of excuses and ready for results, this book is for you. Don’t let another day pass by wondering what could’ve been.
He’s a guy who’s been in the trenches, faced the challenges, and come out on top. Over the past 30 years, John has built businesses from scratch, coached sales teams to break records, and developed sales strategies that have generated hundreds of millions in revenue. But his journey hasn’t been all sunshine and rainbows, and that’s what makes his story so powerful
John started his career with big dreams and little money. His first business, a web hosting company called TBhost.com, grew at a staggering 100% annual rate for over a decade. After selling that company, he founded Nexmation, a consulting and staffing firm that worked with some of the biggest names in the world—IBM, Deloitte, FedEx, and more. Along the way, he’s built sales call centers, created killer sales scripts, and trained teams that consistently outperformed the competition.
But John’s story isn’t just about success. He’s also faced massive setbacks—bankruptcy, personal loss, and even a time when he had to rely on food stamps to feed his family. Yet, he didn’t let those moments define him. Instead, he used them as fuel to rebuild his life and career, eventually becoming one of the top sales agents at one of the largest Insurance Companies in the world and a multi-million-dollar real estate investor.
John’s secret? It’s not just about knowing how to sell—it’s about believing in yourself, setting clear goals, and refusing to give up. That philosophy is at the heart of his book, Stop Selling, Start Believing. Packed with actionable strategies, it’s a blueprint for anyone who wants to crush their sales goals, overcome objections, and build a life they’re proud of.
John’s writing and teaching cut through the fluff and get straight to what works. He’s lived every lesson he shares and tested every strategy in the real world. Whether you’re a seasoned sales pro, an entrepreneur, or just someone who feels stuck, John’s no-nonsense approach will show you how to level up your mindset, your career, and your life.
If you’re ready to stop making excuses and start making real progress, John Kaufman is the mentor who will help you get there. His story is proof that it’s never too late to believe in yourself—and succeed.